The Challenge:

Amour is the sister brand to 12 on Hillel Villa and Spa. It complements the all-rounded luxury experience at the Villa with fine dining. The brand identity had to present the restaurant in simplistic concept with a timeless attribute.

The Solution:

The client was clear on what they wanted to see as they had shown font references and logos in the project brief. As much we had to follow the clients desire, Dervan Solutions explored how a generic font could represent fine dining in the most basic but one that leaves a lasting impression.

The final and selected brand identity employs the cloche in the word form to represent the pandora’s covering, opening it will reveal unimaginable fun, and memorable experiences.